Our systems.
Built from the way your business thinks and put to work on the jobs that repeat.
> CASE STUDY
A thinking partner,
from RFP to proposal.
A system for a national architecture and engineering firm built from their past proposals that reads an RFP, finds the strategic angle, and drafts the response. Tested against real pursuit work, it made the same calls the firm's own team made.
> CASE STUDY
Brand strategy competitors can't copy.
A system for advertising agencies that reads the category and the audience, defines a brand's real challenge, and pushes toward a strategy that's true and ownable.
From work to workflows.
> WHAT WE DO
Repeatable work that runs on your business's own thinking. Here's what it looks like across a range of jobs.
Market Position
Takes what you're selling and what competitors are saying to find the position only you can own, and the buyer it's for.
Precedent
Turns years of work into a system that identifies how you've handled similar challenges, and what worked.
Gap Analysis
Things that should perform the same but don't. It reads the data behind both and finds what's actually driving the gap.
Audience Reality
Analyzes who's actually buying against who your marketing says you're for, and provides rationale.
Numbers to Narrative
Reads your numbers and finds the stories they're telling, then helps you build the strongest one.
Risk Analysis
Reads the plan against what's gone wrong before and ranks the risks by likelihood, impact, and suggests paths forward.
Coaching
Builds a plan from someone's goals and where they're at, then reads your notes, their work and how you two talk, to help you focus on what to say and how to say it.
Quarterly Review Prep
Reads the numbers and notes to identify the narratives, and helps you build the presentation around the strongest one.
Contract and Negotiation
Reads the contract against your past deals, flags where it's vague enough to hurt, and lays out the tradeoffs.
Premortem
How plans like this have failed before, the way the current one most likely breaks, and what to solidify now.
Scope Drift
Watches the signed SOW against what you're actually delivering. Catches what you agreed to and aren't doing, and what you're doing but not billing for.
Research to Decisions
Cuts the whole pile of docs, data and notes down to the decisions you need to make and the order to make them.