About BBG.
Everything you'd ask on the first call.
> BEHIND BBG
I've sat in a lot of the same meetings you do and juggled the same responsibilities, all of them requiring real thinking. I tried the AI tools to help and found I kept reworking their outputs. The capability was there, but the thinking wasn't.
That's the problem BBG exists to solve. I spent 20 years in advertising building strategy and campaign systems for clients including Aflac, Alaska Airlines and Microsoft, the kind of work where the power of the idea was what mattered most. Since 2023 I've built AI tools and systems for agencies and clients. BBG is where that work became a practice.
Who it's for.
Businesses whose product is their thinking. Agencies, consultancies, professional services. Teams that win or lose on judgment, not output volume.
What you're buying.
A system, not a subscription. It's built from how your people decide, it runs on your steps, and it's yours.
What you keep.
The prompts, the tests your people gave us, the code, your data. It's yours to run and change for as long as you want, with us or without us. The only thing off the table is packaging it up and selling it on as your own product.
Builds start at $2,000.
The low end starts from a system we've already built and rebuilds its judgment around yours. The high end starts entirely from your approach. Either way, you pay once to build it and a few dollars every time it thinks. After that it's an annual fee for on-call support.
Why a run can take an hour.
Most AI answers quickly because it's one step and one shallow pass. These systems go broad, narrow, argue with the answer, check the sources, and do it again. That takes about an hour on the bigger systems and costs about $8 a run. It's the same work your team does over two weeks, and you can see every step of it.
How long the build takes.
Rough drafts in two to four weeks. Four to eight weeks for the bigger builds. Then a few months of tuning against real work, because the first version is never the last one.
What we need from you.
Your past work, and a few hours with the people who do the deciding.
Where a person stays in charge.
Every system has human gates. The AI lays out the options and the reasoning, and someone on your team makes the call before it keeps going.