About BBG.
Everything you'd ask on the first call.
Why BBG exists.
I've sat in a lot of the same meetings you do and juggled the same responsibilities, all of them requiring real thinking. I tried the AI tools to help and found I kept reworking their outputs. The capability was there, but the thinking wasn't.
That's the problem BBG exists to solve. I spent 20 years in advertising building strategy and campaign systems for clients including Aflac, Alaska Airlines and Microsoft, the kind of work where the power of the idea was what mattered most. Since 2023 I've built AI tools and systems for agencies and clients. BBG is where that work became a practice. The best systems come from knowing your work over time.
Who it's for.
Businesses whose product is their thinking. Agencies, consultancies, professional services. Teams that win or lose on judgment, not output volume.
What you get.
More than the system. Your team's thinking, written down and organized in a way you can build on. Proof that it works, tested on jobs you've already done. And a running list of where to build next.
What it costs.
Every engagement is shaped around the work. We'll talk numbers on the first call, and they're smaller than most people expect.
Why a run can take an hour.
Most AI answers quickly because it's one step and one shallow pass. These systems go broad, narrow, argue with the answer, check the sources, and do it again. That takes about an hour on the bigger systems. It's the kind of thinking that can take a team days or weeks, and you can see every step of it.
Where a person stays in charge.
Every system has human gates. The AI lays out the options and the reasoning, and someone on your team makes the call before it keeps going.
Every system gets its own database and credentials, and your data is never used to train AI.
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