Your team knows how to think.
Your AI doesn't.
Custom AI systems built to know your business.
> WHAT WE DO
Systems, not subscriptions.
When AI tools are built for everyone, you work the way the tool wants you to work. You adjust your process to fit and the answers that come back work for anyone, not for you.
We design systems the other way around. We learn how you work and why you work that way, then turn that thinking into a focused system for the jobs that matter and repeat.
Built for businesses whose product is their thinking. Marketing teams and agencies, consultancies, professional services. The teams that win or lose on judgment.
> SYSTEM
RFP to Proposal
For a national architecture and engineering firm, we built a system that reads the RFP, finds the strategic angle, and drafts the proposal. Built almost entirely from the thinking buried in the firm's past work.
> SYSTEM
Brand challenge & strategy
A system that looks deeper than the brief for a comprehensive read of the category, audience and the brand itself to define the brand's real challenge. From there, it challenges itself to find breakthrough strategies that only the brand can claim.
> DEMO
One input.
The whole vetting pass.
Tool research is a slog. Hours spent searching, reading the marketing and guessing at what's true, looking for price and specs, and still not knowing if it actually delivers.
The BBG Tool Vetter does the digging and hands you the answer. Try it with any tool or category. It's a small taste of BBG systems built for how you work.
Your email isn't for a list or spam. It's how we send results so you can close this and walk away while the system does a few minutes of real thinking. The demo runs a limited number of entries a day, so use it, but please don't abuse it.
Thank you for using the BBG Tool Vetter.
Your vetting is being prepared and will arrive in your email in a few minutes.
> WHY BBG
The strength of AI is power, breadth and raw intelligence.
The strength of people is judgment, creativity and spark.
BBG exists to bring them together.
The right skills
AI is a systems problem that starts with breaking down how you actually think and work. We dig into your logic, language and decision making and build it into a system, knowledge base, and the prompts to make it all work.
The right people
The AI systems that work need people across strategy, systems architecture, software engineering and writing. We bring those disciplines together, focusing them on your challenge and nothing else.
The right foundation
Your expertise exists in past proposals, old decks, case studies, and the heads of people who've been there for years. Before any AI system can think like your organization, we do the work of finding it, structuring it and organizing it.
> BEHIND BBG
BBG is the work of Adam Deer, who spent 20 years in marketing distilling business problems, developing strategy and building campaign and brand systems for national clients including Aflac, Alaska Airlines and Microsoft. Since 2023, he's built AI tools and systems for agencies and clients. BBG is where that work became a practice.
